Jeroen Biesbroek

Cash flow catastrophe? Here’s how to save your startup


As an entrepreneur, you know that cash flow is the lifeblood of your startup. Unfortunately, cash flow problems are one of the top reasons why startups fail. In fact, a staggering 82% of startups fail due to poor cash flow management. But don’t worry – with the right tips and strategies, you can avoid becoming a statistic.

Tip 1: Create a Cash Flow Forecast

The first step to managing your cash flow is to create a cash flow forecast. This will give you a clear picture of your incoming and outgoing cash and help you identify potential cash flow gaps. Make sure to include all of your revenue streams, expenses, and other financial commitments. By having a clear understanding of your cash flow, you can make informed decisions about spending and investments.

Tip 2: Monitor Your Cash Flow Regularly

Once you have your cash flow forecast in place, it’s important to monitor your cash flow regularly. Keep track of your actual cash flow against your forecast, and adjust your spending and investment decisions accordingly. This will help you stay on top of any potential cash flow issues and make informed decisions about how to allocate your funds.

Tip 3: Speed Up Your Cash Collection

One of the most effective ways to improve your cash flow is to speed up your cash collection. This can be achieved by invoicing promptly, offering incentives for early payment, and following up with customers who are late on payments. By improving your cash collection process, you can reduce the time it takes for your cash to come in and improve your cash flow.

Tip 4: Negotiate Better Payment Terms

Another way to improve your cash flow is to negotiate better payment terms with your suppliers and vendors. For example, you could negotiate longer payment terms or ask for discounts for early payment. This can help you improve your cash flow and reduce the amount of cash you need to keep on hand.

Tip 5: Consider Alternative Financing Options

If you’re struggling with cash flow, it’s worth considering alternative financing options. This could include factoring, crowdfunding, or taking out a short-term loan. However, it’s important to do your research and understand the costs and risks associated with each option before making a decision.


Cash flow problems can be a major challenge for startups, but with the right tips and strategies, you can avoid becoming a statistic. By creating a cash flow forecast, monitoring your cash flow regularly, speeding up your cash collection, negotiating better payment terms, and considering alternative financing options, you can improve your cash flow and give your startup the best chance of success.